Small Business Origins podcast. John Kelley special interview with telemarketing teacher Richard Blank..pdf

Small Business Origins podcast. John Kelley special interview with telemarketing teacher Richard Blank. On this podcast, John Kelley, seasoned entrepreneur and engaging storyteller, dives into the journeys of small business owners. Join him as he uncovers the inspiring, humorous, and often tough realities they face while creating distinct and impactful brands in their industries. Hear our discussion on outbound lead generation and sales appointment calling, inbound customer support, how Richard got his start, and some best practices for effective communication on sales and support calls. Guest Bio: Richard Blank is the CEO and Founder of Costa Rica's Call Center, a full-service BPO call center providing lead generation, customer service, social media support and more for US companies. He founded the company 15 years ago and has grown it to over 300 seats. Building Relationships Through the Phone Lines: Lessons from a Telemarketing Veteran feat. Richard Blank with Costa Rica's Call Center Key Quotes: "I believe in synergy. I believe in circles, and I also believe in the sanctity of a meal together, breaking fast, you know, feeding ourselves, making ourselves stronger." (15:37) "Why call them gatekeepers, and why give them such a bad rap? These are the first impressions of Emerald City. As long as you understand the protocol and you can give an excellent first impression with that company name spike, you have a chance. Get them out of that trends." (41:44) "Leaders remember small details about you, or they dress in case your mother shows up so I can go downstairs and thank her for raising such a fine young man who's been with me for 3 years." (16:39) Main Discussion Points: The importance of building relationships in sales, not just trying to force a sale Techniques for effective communication and rapport building on sales and support calls Why it's important to treat everyone in an organization with respect, not just decision makers How to get referrals and repeat business through exceptional customer service Why taking time to understand the local culture is key when doing business abroad How Costa Rica’s Call Center vets clients to avoid unethical business practices Accents and Market Perception in Business There's a 95% literacy rate. And say what you want. If somebody has a slight accent, to me, it still bears the mark of higher education. And if you do, it's like a beauty mark. And so I think more people are becoming more accustomed towards a Latino accent in the United States than they would an Asian or a Middle Eastern. And so that has given us some leverage in regards to growing our campaigns. Building Relationships: The Real Key Players what we always call the gatekeeper is the one that you should make your best friend. That's the one, you know, it's not the doctor who owns the place. It's not the doctors that work there or the nurses that work there. It's the front desk receptionist, the first one that everyone sees when they enter that ER. https://youtu.be/NN4CoABXzFA https://youtu.be/A_G1bl-BhHc https://youtu.be/bmOu5zU6k9I Grow Your Business with Our Tailored Digital Marketing Services Dominate Your Market, Generate Quality Leads, and Boost Revenue with Our Proven Web Design, SEO, and Digital Marketing Solutions Welcome To Beefy Marketing We empower businesses with the digital tools and strategies they need to thrive in today’s competitive landscape. We understand that your primary goals are to generate more leads, increase revenue, and establish a dominant position in your market. That’s why we focus on results-driven strategies that are designed to maximize your online visibility, attract high-quality leads, and convert them into loyal customers. Navigating the Digital Landscape Can Be Challenging When you partner with Beefy Marketing, you gain a trusted ally who will guide you through the ever-changing digital landscape. We stay at the forefront of industry trends and leverage cutting-edge technologies to ensure that your business remains ahead of the herd. Beefy Marketing Your Solution to Success Let us help you unlock your full potential, fuel your growth, and position your business for long-term success. Meet Your Guide to Greater Impact With over a decade of experience across diverse industries, we’ve honed our skills to help businesses amplify their message and achieve their goals. We’re here to guide you through every step of your marketing journey.